Dove launches limited-edition Bridgerton-themed packaging collection

Dove has introduced a limited-edition range created in collaboration with Bridgerton, the globally popular Netflix and Shondaland series, ahead of the programme’s Season 4 premiere. The special edition collection features redesigned packaging and themed fragrances intended to bring a sense of Regency-inspired luxury to everyday personal care routines.

The partnership draws on the show’s themes of elegance, intrigue and period opulence, with Dove noting that the collection aims to celebrate authenticity and confidence amid ongoing conversations around modern beauty expectations.

Four fragrances are included in the range, which spans several of Dove’s existing product categories such as body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars. The products retain the brand’s established formulations, with the updated packaging and scents designed to offer a limited-time twist for consumers.

The collection is available exclusively through Target in the United States, both online and in-store, with prices from $3.99 to $7.99.

Season 4 of Bridgerton will be released on Netflix in two parts, arriving on 29 January and 26 February 2026.