British MP backs calls to accelerate plastic-free materials innovation

British MP backs calls to accelerate plastic free materials innovation
Sustainability

Cambridge MP Daniel Zeichner has backed calls to ramp up support for British businesses leading the fight against plastic pollution.

Based on 15 years of research at the University of Cambridge, Xampla's Morro materials bring world-first technology to market; replacing the plastic in packaging with chemically unmodified plant polymers.

Five years on from his first visit to the company, based at Cambridge Science Park, the former DEFRA minister saw first-hand how Xampla's Morro™ Coating, has moved from the lab into the market.

UK materials innovation companies, like Xampla, are leading the charge against plastic pollution, and Daniel Zeichner MP is supporting efforts to ensure natural polymers are clearly recognised as plastic-free across all regulations.

Xampla’s Morro™ Coating is replacing single-use plastics in food packaging across the UK and Europe. Xampla celebrated the latest expansion of its landmark partnership with global food delivery platform Just Eat Takeaway.com across 10 European markets earlier this year.

Its natural polymer technology is created in nature and is not chemically modified, and remains fully biodegradable, home compostable and compatible with existing recycling streams.

It is thought that the natural polymer technology sector could become a £4.2 billion UK industry, supporting more than 35,000 high-skilled green jobs with the right government support.

We need to move faster from innovation to action. Cambridge is showing what is possible, but we now need to scale these solutions and make sure the UK leads in building a new generation of sustainable materials.

This is about turning world-class science into real change on plastic waste, in line with the Government’s work to reduce pollution and support green growth.

Daniel Zeichner, Labour MP for Cambridge and former DEFRA minister.
It was a pleasure to welcome Daniel back to Xampla to show him how our technology is replacing plastic at scale in real-world applications.

The only true way to tackle plastic pollution is to eliminate it at source. Natural polymers are a practical, natural alternative to plastic and will be vital in the transition away from fossil fuel-based materials.

A piece of packaging designed to be useful for ten minutes should not be left to pollute the planet for hundreds of years. Xampla's technology is proof that we can replace plastic altogether with natural alternatives that deliver the performance brands and consumers expect and we are proud to be leading this innovation in Cambridge.

Alexandra French, CEO of Xampla.

With global plastic pollution expected to triple by 2060, MPs have urged ministers to move beyond a sole focus on recycling and back the British innovators developing nature-based alternatives that replace plastic altogether.

Latest Packaging News

UK's largest dedicated tree shelter recycling programme expands with new hub
Sustainability

UK's largest dedicated tree shelter recycling programme expands with new hub

Cambridge-based environmental services contractor Chaffin Works is joining Tubex®’s Tree Shelter...
Tadbik and Wiliot expand collaboration on IoT tags for reusable supply chain assets
Supplier News

Tadbik and Wiliot expand collaboration on IoT tags for reusable supply chain assets

Tadbik Advanced Technologies has expanded its collaboration with Wiliot to manufacture battery-free...
Flexible Plastic Fund launches FlexCircular to support UK flexible packaging recycling
Sustainability

Flexible Plastic Fund launches FlexCircular to support UK flexible packaging recycling

The Flexible Plastic Fund (FPF) has launched FlexCircular, a new initiative aimed at supporting the...
Pizza Hut wing bowl recognised for recyclable packaging innovation
Sustainability

Pizza Hut wing bowl recognised for recyclable packaging innovation

Anchor Packaging and Pizza Hut have received the 2026 Association of Plastic Recyclers (APR)...
Autopack: A complete guide to industrial bucket packaging machines
Supplier News

Autopack: A complete guide to industrial bucket packaging machines

As demand for packaging automation grows across all industries, manufacturers are increasingly...