Boots launches blister pack recycling pilot with customer rewards

Boots launches blister pack recycling pilot with customer rewards

Sustainability

Boots has launched a blister pack recycling pilot programme across over 100 stores in London and the South East of England. With plans for expansion to more locations across the UK in the coming year, this initiative marks a significant step forward in Boots' commitment to sustainability.

The blister pack recycling scheme builds upon the success of the Recycle at Boots initiative, which incentives customers to bring empty health and beauty products that are not recyclable at home to designated collection bins at Boots stores.

Customers in proximity to participating stores now have the opportunity to drop off their used blister packs for recycling in specially designated collection bins and receive rewards for their contribution. As part of the programme, Boots Advantage Card holders can earn 150 Boots Advantage Card points when they recycle 15 empty blister packs and make a purchase of £10 or more in-store.

Blister packs, commonly composed of plastic and foil and often used for packaging vitamins and medicines, typically cannot be recycled through standard household kerbside collections.

Boots healthcare image © The Boots Company PLC
Natalie Gourlay, Head of ESG at Boots, said: At Boots we want to make it easy for our customers to make sustainable choices for a healthy planet – from the products they buy to how they dispose of the packaging once they have used them. Customers can now simply drop off their empty blister packs at Boots with the assurance that the materials will be given a second life and get rewarded for it too just like they can when they drop off other hard-to-recycle empties through Recycle at Boots. We will be taking the learnings of this initial pilot on board as we look to roll the scheme out more widely within the next year.

By introducing this innovative initiative, Boots aims to facilitate the recycling of millions of used blister packs, diverting them from landfill and contributing to a more sustainable future.

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