Croxsons welcomes EPR changes but warns British producers need long-term certainty

Tim Croxson, CEO of British glass packaging specialist Croxsons, has welcomed the Government's announcement of changes to packaging Extended Producer Responsibility (EPR), but warned that businesses need long-term certainty to make sustainable packaging decisions.

Announced on 11 November, the measures include an exemption from April 2027 for most glass drinks containers supplied directly to licensed hospitality venues. The Government also plans to consult on changes to packaging waste fees, which could see charges for highly recyclable materials such as glass and paper reduced by up to 40% per year, while harder-to-recycle packaging faces higher costs.

Tim Croxson, CEO of Croxsons, said: “This is an important step towards addressing some of the unintended consequences of EPR. Environmental policy should reward better environmental choices, not simply lighter packaging. Yet the system has risked pushing brands away from glass because of its weight, rather than encouraging decisions based on the full environmental impact of the packaging.

“For British food and drink producers, particularly smaller independent businesses already facing significant cost pressures, these changes could provide some much-needed relief.

“However, businesses need more than lower fees - they need certainty. Packaging decisions, product development and investment are planned well in advance, and constantly changing requirements make it difficult for businesses to plan with confidence.”

Tim Croxson also emphasised that changes to packaging fees should not reduce the industry's focus on innovation.

“Glass doesn't need special treatment, but it does need a level playing field that recognises its recyclability and circularity.

“But even if fees are reduced, the glass industry cannot afford to stand still. We have a responsibility to keep improving, whether that's reducing unnecessary material, improving manufacturing efficiency or helping brands make more informed packaging decisions.

“That's the thinking behind our Rightweight​ initiative, which challenges brands to reduce unnecessary glass weight without compromising quality, performance or design.

“This announcement is a positive step, but it must be the beginning of a more consistent, long-term approach. Good environmental policy should make it easier for businesses to make better environmental choices, not harder.”

www.croxsons.com