Croxsons Rightweight® – Designed with Purpose

At Croxsons, we’ve always believed that great packaging starts with balance. Balance between aesthetics, performance, protection and presentation, and, increasingly, between sustainability and practicality. It’s this belief, refined through years of practical experience, that led us to formalise Rightweight® as a registered trademark.

More than just a label, Rightweight® reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be. There is no excess weight and no unnecessary material, but equally, nothing is taken away at the expense of strength, function, or shelf appeal. It is about purpose, not compromise.

So, what does Rightweight® actually mean in practice?

At its core, Rightweight® is about intentional design. When we develop a bottle or jar to the Rightweight® standard, we consider every aspect of its journey, such as how it will be filled, handled and transported; how reliably it performs on automated filling lines; how effectively it protects the product inside; how it looks and feels in the consumer’s hand; and how efficiently it uses material without compromising performance.

Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience. Rightweight® avoids that trap. Instead, it focuses on material efficiency that delivers real benefits while maintaining the integrity of the packaging and the product it contains.

This principle is not new to Croxsons. We’ve been using the term Rightweight® internally and with customers since 2010, when we first became involved with The Courtauld Commitment 2. That experience reinforced our focus on lightweighting, waste reduction and smarter material use long before sustainability became a headline issue across the industry.

Over time, Rightweight® has become a shorthand for our approach to packaging development – thoughtful, responsible and based on real-world performance rather than theory or trends.

Registering Rightweight® as a trademark formalises something that has been part of Croxsons’ DNA for over a decade. It provides clarity and reassurance for our customers, ensuring that when we talk about Rightweight®, we are referring to a clearly defined, experience-led design philosophy, not a vague or generic sustainability claim. It also places Rightweight® alongside Croxsons® as a registered trademark, underlining its importance to who we are and how we work.

Today, Rightweight® supports many of the outcomes our customers seek, including reducing material use without sacrificing performance, lowering transportation and handling impacts, and ensuring compatibility with high-speed filling operations. This also helps make sure that packaging meets sustainability goals while still fulfilling brand and consumer expectations.

In short, Rightweight® ensures packaging does its job properly by being efficient, reliable and responsible.

Because the best packaging isn’t the lightest or the heaviest, it’s the Rightweight®.

To discuss our Rightweight® products, reach out to us now.

This article was originally published by Croxsons.