Absolut unveils limited-edition Keith Haring bottle design

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop artists, to the next generation in the Absolut Haring Artist-Edition – nearly four decades after he first painted the iconic bottle.

Rooted in the shared belief that art is for everybody, the Absolut Haring Artist-Edition is a vibrant celebration of the iconic artist Keith Haring. Inspired by Haring’s mission to take art off the museum walls and into real life, this artist-edition bottle brings that same spirit to a new generation—championing creativity as a unifying force, just like Haring did on the gritty streets and pulsing subways of 1980s New York.

This bottle reawakens Keith Haring’s original Absolut artwork from 1986—infusing it with fresh energy for a new era. It blends the unmistakable soul of Haring’s art—those bold lines, electric colors, and dancing figures that lit up everything from subway tunnels to gallery walls—with Absolut’s belief in creativity as a catalyst for positive change.

Nearly forty years ago, at the recommendation of his friend Andy Warhol, Keith Haring became the second artist to reimagine the Absolut bottle. He created four striking works, each placing the iconic silhouette center stage. The chosen Absolut Haring piece became a 1986 Absolut campaign classic. With Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, the artwork bursts with energy—brilliantly offset by the iconic blue of the Absolut logo.

This bottle isn’t just packaging—it’s a celebration in motion. Signed off with Haring’s iconic signature on the shrink sleeve, the design pulses with energy: a debossed rhythm of dancing figures brought to life in his signature blaze of reds and yellows, cut sharply against the iconic Absolut blue. Around the neck, a hand-drawn take on the Absolut medallion—featuring founder L.O. Smith—adds a personal touch from the artist himself. The result? A piece of 3D kinetic art that transforms the original painting into something you can hold, admire, and toast with.

To bring Haring’s spirit to the glass, Absolut has crafted the Absolut Haring Fizz—a signature cocktail that nods to the artist’s globe-trotting adventures across Asia and his deep love for New York. It’s a bold fusion of East-meets-West: crisp apple, zesty orange, toasted sesame, and a kick of ginger—all shaken into something vibrant and unexpected. The golden yellow hue mirrors the original artwork, with every sip poured from the pulse of the world.

Deb Dasgupta, VP Global Marketing, Absolut Vodka, said: Absolut has always believed that art should be open, joyful, and for everyone. “Keith Haring’s work radiated that belief—full of energy, colour, and hope. With Absolut Haring, we’re inviting a new generation to celebrate that spirit. It’s a vibrant reminder that creativity can inspire, uplift, unite, and open minds.

The Absolut Haring Artist-Edition hits global travel retail from July, before landing in 40+ markets from October—including Germany, the UK, Mexico, Canada, Australia, China, Italy and Poland—for a limited time only. To kick things off, a pop-up vending machine at Gatwick Airport will surprise travellers with exclusive Absolut Haring merch alongside bottle purchases. Keep an eye out for eye-popping 3D billboards lighting up major transit hubs like Sydney and Heathrow.

And for those who like to plan ahead, Absolut is teaming up with Uber at Heathrow for an Add-to-Wallet campaign, letting travellers secure an exclusive gift voucher for their bottle purchase while en route to the airport.

The Artist-Edition will be available in 1L, 700mL, and 750mL sizes—because good taste should always come in more than one format.