Oral-B and Crest unveil limited-edition NFL team packaging

Oral-B and Crest have launched a range of limited-edition packaging featuring seven NFL teams for the 2026 football season.

The range features branding for the Philadelphia Eagles, Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, Tampa Bay Buccaneers, Atlanta Falcons and Carolina Panthers.

Crest 3DWhite Toothpaste has introduced packaging featuring the respective team branding, bringing NFL-inspired designs to the brand’s toothpaste tubes and multipacks.

Crest is also introducing limited-edition NFL-branded bottles across its All Day Clean Breath mouthwash range during the football season.

Oral-B has extended the collaboration to its iO Series 2 electric toothbrushes and manual toothbrushes, with team-inspired handle designs accompanied by NFL team-branded packaging.

The launch forms part of a wider collaboration between Crest, Oral-B and the NFL. Crest and Oral-B are official oral care partners of the league, with the limited-edition range extending across toothbrushes, toothpaste, floss and mouthwash.

From the stands to the living room, football is a game that brings out big reactions and even bigger smiles, making it a natural space for Oral-B and Crest to connect with fans.

Benjamin Binot, Global Oral Care President at Procter & Gamble.

He added that the limited-edition products are intended to provide new ways for the brands to engage with football fans while encouraging regular oral care routines.

The launch is being supported by a wider campaign involving NFL players, former players and fans, with the brands positioning the special-edition range as a way for consumers to incorporate team branding into their everyday routines.