Heinz unveils fry box with built-in condiment compartment

Heinz has launched a new packaging concept designed to make it easier for consumers to enjoy chips with ketchup while away from home. The company has revealed the Heinz Dipper, a fry box featuring a built-in section for condiments, developed to offer a more convenient dipping experience on the move.

The design aims to address a longstanding challenge for many chip and ketchup enthusiasts, who often find themselves improvising with sachets or applying sauce directly to individual chips when no surface is available. According to Heinz, a majority of consumers report having spilled ketchup while attempting to dip on-the-go, and many say they sometimes avoid condiments altogether due to impractical packaging.

The patent-pending Dipper has been created to provide a straightforward, tidier solution, offering users a dedicated space for sauce within the fry container itself. Heinz states that the new format is intended to make dipping easier in a range of out-of-home situations.

After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere. As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.

Nina Patel, Vice President, Global Heinz Brand at the Kraft Heinz Company.

The Heinz Dipper is being introduced across eleven markets, including several cities in the United States, as well as Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China and Kuwait. Participating foodservice outlets and selected sports venues will offer fries in the new packaging while stocks last.