Capri Sun introduces first single-serve resealable bottle after 20 years

Capri Sun has expanded its product range with the launch of a resealable single-serve bottle, marking the brand’s first new format in more than two decades.

The new 12-ounce bottle, which holds the equivalent of two Capri Sun pouches, offers a convenient option for consumers seeking the brand’s signature taste in a larger, on-the-go format. It is available in three of Capri Sun’s most popular flavours: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.

The launch aims to provide more choices for families and increase Capri Sun’s presence in convenience stores, a key retail space where single-serve beverages are frequently purchased. Like the original pouches, the bottles contain no artificial dyes or sweeteners and are made with all-natural ingredients. The rollout is now underway at grocery and convenience stores across the country.

Consumer demand played a significant role in the introduction of the new format. Between 2020 and 2023, 76% of suggestions received by the Capri Sun call centre were requests for a larger serving size. Following the 2023 launch of multi-serve jugs, Capri Sun continues to evolve its offering to meet shifting consumer preferences.

Kristina Hannant, director of marketing at Capri Sun, said: Capri Sun has always been a childhood favourite. The launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.

With the addition of single-serve bottles, the brand is expanding its portfolio to cater to a wider range of drinking occasions.