Toblerone to remove Matterhorn image from packaging amid production shift

A Toblerone bar circa 2016 credit Ashley Pomeroy CC BY 3.0
Business

Mondelēz, the US-based company that owns the Toblerone chocolate brand, has announced that it will remove the image of the Matterhorn mountain peak from its packaging.

This decision was made after the company announced last year that it would be moving some production of the triangular chocolate bars from Switzerland to Slovakia, with the shift expected to occur later this year.

The packaging of the pyramid-shaped bar will now feature the label 'established in Switzerland' instead of 'of Switzerland', in order to comply with Switzerland's Swissness Act, which restricts the use of national symbols on foodstuffs and requires products marketed as 'Made in Switzerland' to source at least 80% of their raw ingredients domestically.

Toblerone first appeared in 1908, but it wasn't until 1970 that the Matterhorn design was added to its packaging.

A Toblerone bar circa 2016 credit Ashley Pomeroy CC BY 3.0
A Toblerone bar, circa 2016 © Ashley Pomeroy - Own work, CC BY 3.0

The move to Slovakia is aimed at helping Mondelēz respond to growing demand and expand the Toblerone brand worldwide.

The company has owned Toblerone since 2012 and also produces the Milka chocolate brand in Slovakia.

Latest Packaging News

Calcium chloride desiccants: Why SUPER DRY leads the way
Supplier News

Calcium chloride desiccants: Why SUPER DRY leads the way

The problem with moisture Moisture can be a real headache in homes and industries. It spoils food,...
Croxsons strengthens its long-standing values with B Corp certification
Supplier News

Croxsons strengthens its long-standing values with B Corp certification

Leading glass packaging supplier Croxsons has received B Corporation (B Corp) certification, a...
Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK
Sustainability

Cadbury to trial 300,000 paper-based Heroes tubs in Tesco stores across the UK

Mondelēz International, one of the world’s largest snacking companies, are partnering with DS...
London Packaging Week 2025 welcomes record visitor growth
Events

London Packaging Week 2025 welcomes record visitor growth

London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate...
Revolution Digital launches new website showcasing complete print solutions
Supplier News

Revolution Digital launches new website showcasing complete print solutions

Revolution Digital, a leading supplier of digital print hardware, inks, and consumables, is proud...