UK government raises concerns over 'flushable' wet wipes labelling

Wet wipes on a shelf CC BY-SA 4.0
Sustainability

In an effort to combat harmful plastics and protect its waterways, the UK government is taking decisive action by urging producers of wet wipes to address concerns related to the labelling of their products.

Environment Secretary Thérèse Coffey has recently written to wet wipes producers, expressing her apprehension about the alarming number of wet wipes being flushed down UK toilets each year, estimated to be between 2.1 and 2.9 billion. She has called on producers to reconsider the use of the term 'flushable' on packaging, with the aim of preventing sewer blockages and reducing water pollution.

These wet wipes are responsible for a staggering 94 percent of sewer blockages, leading to property damage and the introduction of sewage-related litter into the environment. It is estimated that water companies spend £100 million annually to tackle this issue. Secretary Coffey has conveyed her concern that labels indicating 'flushable' or 'fine to flush' may mislead consumers into disposing of the wipes in toilets, instead of responsibly discarding them in waste bins.

Wet wipes producers have been requested to outline their plans for addressing these concerns.

Wet wipes on a shelf CC BY-SA 4.0
Wet wipes on a shelf © 維基小霸王 - Own work, CC BY-SA 4.0

Recently, Water Minister Rebecca Pow participated in a summit in Paris, where the UK, along with 52 other members of the High Ambition Coalition (HAC) to End Plastic Pollution, signed a comprehensive Joint Ministerial Statement. The statement calls for the inclusion of various mandatory provisions in the global plastic pollution treaty, which is currently being negotiated.

These actions align with the commitments outlined in the government's Plan for Water, which includes writing to producers and advertising authorities regarding the use of the term 'flushable' on wet wipes packaging.

Additionally, the Plan for Water commits to a public consultation on the proposal to ban wet wipes containing plastic. This initiative responds to public demands to address the detrimental impact of plastic in our waterways and builds upon recent actions taken by major retailers such as Boots and Tesco. The government aims to collaborate with the industry to ensure that plastic-free alternatives are readily available to the public.

Water Minister, Rebecca Pow said: It is vital that producers are more transparent with their guidance on flushability, as ultimately wet wipes that are dumped down the toilet can cause damage to our environment and water quality. This is alongside the wider action we’re taking on water quality, including tougher enforcement for water companies, more investment and tighter regulation to stop pollution happening in the first place.

The government remains dedicated to addressing the issue of plastic waste and urges producers to take immediate action in ensuring responsible labelling practices for wet wipes. By working together, we can make a substantial impact in safeguarding our environment and preserving the health of our waterways.

Latest Packaging News

Biggest-ever supplier line-up set for Packaging Innovations & Empack 2026
Events

Biggest-ever supplier line-up set for Packaging Innovations & Empack 2026

With over 450 suppliers already confirmed, Packaging Innovations & Empack 2026 at Birmingham’s...
Industry insights wanted: Shape the future of connected packaging
Technology

Industry insights wanted: Shape the future of connected packaging

Today, the global leader in connected packaging, Appetite Creative, has issued a call to the wider...
Scottish trial reveals financial incentives can significantly boost recycling rates
Sustainability

Scottish trial reveals financial incentives can significantly boost recycling rates

A recycling trial in Scotland has shown that even a small financial reward can dramatically...
Headline speakers announced for Paris Packaging Week 2026
Events

Headline speakers announced for Paris Packaging Week 2026

For its 25th edition, themed ICONIC, Paris Packaging Week 2026 will bring together four key figures...
New Amcor roll-on expands deodorant choice for beauty brands and retailers
Supplier News

New Amcor roll-on expands deodorant choice for beauty brands and retailers

Amcor has extended its range of standard roll-ons with a new lightweight design that further...