Berry and Everbrand collaborate on sustainable packaging for de-icing products

Berry Global PCR containers
Sustainability

Berry Global is assisting one of Scandinavia’s top de-icing brands in achieving their sustainability objectives by supplying them with containers that are produced using post-consumer recycled plastic (PCR).

IS-FRITT, which is a range of eco-friendly de-icing products, recently decided to review the packaging for their brand, which led to Everbrand, their manufacturer, partnering with Berry for a packaging solution.

Berry’s proposal was to continue using the SuperLift® container but to now incorporate 50% PCR into its manufacturing process. Additionally, the container’s colour has been changed from white to a stylish grey shade to enhance its uniqueness.

Berry Global PCR containers
© Berry Global

The SuperLift® container is part of Berry’s PCR range, which offers a wide variety of containers in various sizes and shapes that contain up to 50% PCR material as a standard feature. These containers are also mono-material, meaning they are made entirely of polypropylene (PP), allowing for continued recycling and circularity.

Everbrand CEO, Alexander Axelsson, explained: "An obvious next step in our sustainability strategy was to change the material composition of the containers we use for IS-FRITT. Our goal was to reduce the use of virgin plastic for packaging and to use recycled material instead while also ensuring that our containers can be recycled again after they have been used."

The containers have several benefits, including being lightweight, easy to handle, and convenient for consumers.

Latest Packaging News

Introducing the Asia Water-Based Ink Gravure Printing Alliance Demonstration 2025
Events

Introducing the Asia Water-Based Ink Gravure Printing Alliance Demonstration 2025

Guangzhou Asia Ink Industry Expo will take place from October 16 to 18, 2025 at the Guangzhou...
Jägermeister bottles to be made using low-carbon hybrid furnace
Sustainability

Jägermeister bottles to be made using low-carbon hybrid furnace

Ardagh Glass Packaging-Europe (AGP-Europe), part of Ardagh Group, has confirmed it will begin...
Walmart recalls bottles after ejecting lids cause two people to go blind
Business

Walmart recalls bottles after ejecting lids cause two people to go blind

Walmart has issued a recall of approximately 850,000 stainless steel water bottles sold under its...
Switzerland introduces animal welfare labelling for food products
Sustainability

Switzerland introduces animal welfare labelling for food products

As of 1 July, new labelling requirements have come into effect in Switzerland for food products of...
Amcor and Mediacor launch a refillable pouch for Nana laundry and cleaning products
Supplier News

Amcor and Mediacor launch a refillable pouch for Nana laundry and cleaning products

Amcor, a global leader in developing and producing responsible packaging solutions, and Mediacor, a...