Oreo maker sues Aldi over 'copycat' packaging claims

Oreo maker sues Aldi over copycat packaging claims no copyright wikipedia public domain
Business

Mondelez International, the global snack manufacturer behind Oreo, has filed a lawsuit against Aldi, alleging that the retailer’s private-label packaging too closely resembles that of its well-known branded products.

The legal complaint, filed in the United States, claims that Aldi's own-brand biscuits and crackers imitate the packaging design of products such as Oreo, Chips Ahoy, Ritz, and Wheat Thins. Mondelez argues that the visual similarities are likely to mislead consumers and potentially harm its brand reputation.

The case highlights a broader trend within the retail sector, where supermarket chains often sell their own-label alternatives alongside branded goods. Aldi, known for its focus on affordability, primarily stocks products under its own branding.

According to Mondelez, efforts were made to contact Aldi about the similarities in packaging design. While some items were reportedly discontinued or updated, the company claims other allegedly infringing products remain on sale.

Mondelez is seeking a court order to prevent Aldi from continuing to sell any packaging it believes violates trademark protections, in addition to pursuing financial compensation.

Latest Packaging News

EXPO PACK Guadalajara 2025 sets records
Events

EXPO PACK Guadalajara 2025 sets records

EXPO PACK Guadalajara 2025 welcomed 16,600 attendees from Mexico and throughout Latin America to...
Apollo VTS Asia showcases at ProPak Asia 2025
Supplier News

Apollo VTS Asia showcases at ProPak Asia 2025

A successful week at Asia’s leading packaging and processing exhibition Last week, we at Apollo VTS...
Spectra supports Fuss-Free Shaving with custom postal packs
Supplier News

Spectra supports Fuss-Free Shaving with custom postal packs

Spectra Packaging has teamed up with Fuss Free Shaving (FFS) to develop a bespoke solution for its...
Nestlé rolls out AI-powered digital twin platform for packaging and product content
Technology

Nestlé rolls out AI-powered digital twin platform for packaging and product content

Nestlé has introduced a new in-house AI-driven service designed to streamline the creation of...
Lumina Packaging emerges as fast-growing leader in custom packaging solutions
Supplier News

Lumina Packaging emerges as fast-growing leader in custom packaging solutions

In an industry where reliability and speed are everything, Lumina Packaging has emerged as a...