Oreo maker sues Aldi over 'copycat' packaging claims

Oreo maker sues Aldi over copycat packaging claims no copyright wikipedia public domain
Business

Mondelez International, the global snack manufacturer behind Oreo, has filed a lawsuit against Aldi, alleging that the retailer’s private-label packaging too closely resembles that of its well-known branded products.

The legal complaint, filed in the United States, claims that Aldi's own-brand biscuits and crackers imitate the packaging design of products such as Oreo, Chips Ahoy, Ritz, and Wheat Thins. Mondelez argues that the visual similarities are likely to mislead consumers and potentially harm its brand reputation.

The case highlights a broader trend within the retail sector, where supermarket chains often sell their own-label alternatives alongside branded goods. Aldi, known for its focus on affordability, primarily stocks products under its own branding.

According to Mondelez, efforts were made to contact Aldi about the similarities in packaging design. While some items were reportedly discontinued or updated, the company claims other allegedly infringing products remain on sale.

Mondelez is seeking a court order to prevent Aldi from continuing to sell any packaging it believes violates trademark protections, in addition to pursuing financial compensation.

Latest Packaging News

Bradman Lake to showcase compact cartoner and case packer at PPMA Total Show
Supplier News

Bradman Lake to showcase compact cartoner and case packer at PPMA Total Show

Bradman Lake, a global leader in packaging technology, will present its compact cartoner and case...
The ultimate guide to commercial packaging solutions
Supplier News

The ultimate guide to commercial packaging solutions

In today’s competitive market, commercial packaging plays a crucial role in ensuring products are...
Amazon advances global packaging reduction and sustainability efforts
Sustainability

Amazon advances global packaging reduction and sustainability efforts

Around the world, Amazon continues to focus on reducing packaging and making the materials it uses...
Amcor announces shortlist for latest Lift-Off competition
Business

Amcor announces shortlist for latest Lift-Off competition

Four innovative start-ups selected for solutions that provide barriers for compostable substrates...
Bradman Lake unveils WR6X: A revolutionary robotic case packer designed to maximise output without expanding footprint
Supplier News

Bradman Lake unveils WR6X: A revolutionary robotic case packer designed to maximise output without expanding footprint

Bradman Lake, a leading British manufacturer of integrated packaging technology, is proud to...