King's Hawaiian unveils fresh packaging design for 75th anniversary

King's Hawaiian unveils fresh packaging design for 75th anniversary
Business

King's Hawaiian, known for its popular sweet rolls and other baked goods in America, has introduced a refreshed brand identity as part of its 75th anniversary celebrations. The updated look is being rolled out across the company’s digital platforms and social media channels, with newly designed packaging set to appear in stores beginning in early July.

The revised branding maintains familiar elements such as the signature orange border and the see-through packaging window that showcases the rolls inside. These are now complemented by a new colour scheme featuring red, yellow, gold and cream tones—colours said to reflect both the brand’s heritage and the warmth of its community.

The new King’s Hawaiian packaging will be introduced at retail in early July. Photo credit: King's Hawaiian

A floral ribbon design, inspired by native Hawaiian motifs, has been added across all packaging to give a gift-like appearance and pay tribute to the company’s roots. The updated visual identity also includes a new typography system intended to convey a more inviting and playful tone.

Raouf Moussa, Chief Marketing Officer at King's Hawaiian, said: As we mark the milestone of King's Hawaiian's 75th anniversary, we want to not just look back at the company's past, but think about the next 75 years as well. This felt like the perfect time to evolve our visual identity so that our brand look and feel reflects the warmth, good times and Aloha Spirit that has come to define King's Hawaiian with modern flourishes that will stand the test of time.

The changes aim to honour the company's history while engaging a new generation of consumers.

Latest Packaging News

Autopack hits the acquisition trail with deal to buy Nottingham namesake
Supplier News

Autopack hits the acquisition trail with deal to buy Nottingham namesake

Leading independent integrator of packaging lines Autopack has bought Nottingham-based Autopak...
UK recycling facility upgrades boost output of recycled flexible plastics
Sustainability

UK recycling facility upgrades boost output of recycled flexible plastics

Amcor, a global leader in developing and producing responsible packaging solutions, has completed...
Unpacking PHARMAP 2026: Advanced technologies and solutions for the industry
Events

Unpacking PHARMAP 2026: Advanced technologies and solutions for the industry

The Pharmaceutical Manufacturing and Packaging Congress (PHARMAP) 2026 welcomes project leaders,...
Paramount Packaging Systems: Fuji confectionery wrappers installation
Supplier News

Paramount Packaging Systems: Fuji confectionery wrappers installation

The Challenge One of our confectionery clients needed a new machine capable of handling the...
Floral Street launches sustainable Perfume Mist with Spectra Packaging
Supplier News

Floral Street launches sustainable Perfume Mist with Spectra Packaging

Fragrance brand Floral Street has recently partnered with Spectra Packaging to create the packaging...