APEAL – the Association of European Producers of steel for packaging – unites all the producers of steel for packaging in Europe.
Founded in 1986, APEAL's members include Acciaierie d'Italia, ArcelorMittal, Liberty Liège-Dudelange, Tata Steel, thyssenkrupp Rasselstein and U.S. Steel Košice. Collectively, they employ over 200,000 workers in Europe, 15,000 of whom are directly employed in the production of steel for packaging across 10 dedicated manufacturing sites.
APEAL is committed to working with all relevant stakeholders to ensure understanding and support for steel as a sustainable and resource-efficient packaging solution.
The organisation aims to contribute positively to the development of EU policy related to steel for packaging, with a particular focus on areas such as packaging, waste, recycling, and recovery.
APEAL also monitors technical developments to ensure industry compliance and strives to document, support, and communicate the environmental, social, and economic benefits of steel for packaging.