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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Labelexpo Global Series to rebrand as LOUPE from 2026
Events

Labelexpo Global Series to rebrand as LOUPE from 2026

A new era for Labelexpo begins today with the launch of LOUPE, a major rebrand reflecting the...
One month to go: London Packaging Week returns to Excel London
Events

One month to go: London Packaging Week returns to Excel London

From global brands to London’s creative community, thousands will gather at Excel on 15–16 October...
John Lewis highlights EPR packaging levy in increased first-half losses
Business

John Lewis highlights EPR packaging levy in increased first-half losses

The John Lewis Partnership has reported that its losses for the first half of the year nearly...
Western Australia to accept wine and spirit bottles in refund scheme from 2026
Sustainability

Western Australia to accept wine and spirit bottles in refund scheme from 2026

The Government of Western Australia has confirmed that its Containers for Change deposit return...
Walkers Chocolates introduces recyclable paper wrapper
Sustainability

Walkers Chocolates introduces recyclable paper wrapper

UPM Specialty Papers has partnered with EvoPak to support Walkers Chocolates' transition from a...