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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Bel begins global transition to paper packaging for Babybel
Sustainability

Bel begins global transition to paper packaging for Babybel

Bel has started the international rollout of paper-based packaging for Babybel, following several...
Co-op trials in-store collection for coffee pod recycling
Sustainability

Co-op trials in-store collection for coffee pod recycling

Co-op has launched a six-month in-store recycling trial with Podback, marking what is reported to...
Packaging Innovations & Empack 2026: Generative AI set to transform the industry
Technology

Packaging Innovations & Empack 2026: Generative AI set to transform the industry

Generative AI is set to reshape the $1.2 trillion global packaging market, driving faster product...
Kellanova unveils festive packaging for its seasonal snack range
Business

Kellanova unveils festive packaging for its seasonal snack range

Kellanova has introduced a series of seasonal products across its snacking brands, combining...
Ecosurety supports Polytag’s Ecotrace Programme for transparent and traceable recycling data
Technology

Ecosurety supports Polytag’s Ecotrace Programme for transparent and traceable recycling data

As the UK’s Extended Producer Responsibility (EPR) legislation comes into force, the need for...