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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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The Works relaunches kids' crafting range with 93% less plastic packaging
Sustainability

The Works relaunches kids' crafting range with 93% less plastic packaging

The Works has recently launched its redesigned packaging for its Make & Create for Kids range...
London Packaging Week unveils new features for 2026 event
Events

London Packaging Week unveils new features for 2026 event

From breakthrough innovations and award-winning design to world-class insight and unrivalled...
Defra data reveals 89% of packaging producers still use hard-to-recycle packaging
Business

Defra data reveals 89% of packaging producers still use hard-to-recycle packaging

Defra data shows that 89% of the 11,701 packaging producers required to report under the UK's...
Nature Valley launches US national park-inspired packaging
Business

Nature Valley launches US national park-inspired packaging

Nature Valley has introduced a limited-edition packaging range featuring artwork inspired by some...
Industry calls for reusable transport packaging in Circular Economy Act
Business

Industry calls for reusable transport packaging in Circular Economy Act

The Roundtable for Reusable Containers, Trays and Pallets (RCTP) is calling on the European...