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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
+32 (2) 537 91 51
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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The UK Food & Drink Shows 2026: Three days that brought the industry together
Events

The UK Food & Drink Shows 2026: Three days that brought the industry together

For three amazing days, tens of thousands of visitors came together from across the UK food and...
New all-in-one fibre-based food tray packaging system to feature at Interpack 2026
Sustainability

New all-in-one fibre-based food tray packaging system to feature at Interpack 2026

Amcor has announced an advancement in its collaboration with Metsä Group, a Finnish forest industry...
Power in the North West: why the UK’s most valuable region is shaping the future of packaging
Events

Power in the North West: why the UK’s most valuable region is shaping the future of packaging

The North West of England is not just a manufacturing hub. It is one of the most economically...
New paper bags plant opens in Pennsylvania to support eCommerce packaging demand
Business

New paper bags plant opens in Pennsylvania to support eCommerce packaging demand

Mondi has officially opened its new packaging production facility in Pittsburgh, Pennsylvania,...
Coors showcases cold-activated packaging that indicates when beer is chilled
Technology

Coors showcases cold-activated packaging that indicates when beer is chilled

Molson Coors Beverage Company has relaunched its “Peak of Technology” campaign in the UK, placing...