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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Sustainability

Mondi and Polana Bikes unveil new recyclable paper bicycle packaging

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Business

Old Bay seasoning shifts back to classic tin packaging

Old Bay, the well-known seasoning brand associated with the Chesapeake Bay region, has reintroduced...
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Business

Vape brand ELFBAR wins global design awards for Nicotine Reduction Kit

ELFBAR has received three international design honours — the Pentawards, the Red Dot Award, and the...
New packaging rollout for leading US plant-based milk brand
Business

New packaging rollout for leading US plant-based milk brand

Mooala, a U.S. plant-based milk producer, has introduced a refreshed packaging design across its...
Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges
Events

Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges

Paris Packaging Week 2026 is unveiling a major conference line-up, bringing together more than 100...