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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Paper and plastic to-go cups added to curbside recycling across North America
Sustainability

Paper and plastic to-go cups added to curbside recycling across North America

WM, North America’s largest recycler and environmental solutions provider, has announced that paper...
Paperboard berry tray outperforms PET and rPET in carbon footprint study
Sustainability

Paperboard berry tray outperforms PET and rPET in carbon footprint study

Metsä Board’s latest verified carbon footprint case study* compared berry trays made of Metsä...
Closing the loop: Driving circularity and collaboration in UK packaging
Business

Closing the loop: Driving circularity and collaboration in UK packaging

Ahead of Packaging Innovations & Empack 2026, Emma Bourne and Claire Dillaney of DEFRA,...
Pizza Hut unveils limited-edition festive ‘Triple Treat Box’ with interactive packaging
Sustainability

Pizza Hut unveils limited-edition festive ‘Triple Treat Box’ with interactive packaging

Pizza Hut has reintroduced its popular Triple Treat Box for the holiday season, presented in...
Aerosol can made with recycled and carbon-free aluminium sets new low-carbon benchmark
Sustainability

Aerosol can made with recycled and carbon-free aluminium sets new low-carbon benchmark

A new pilot project has seen Alcoa Corporation, Ball Corporation and Unilever collaborate on what...