Steel for Packaging Europe

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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

Compostable and recyclable: Starbucks redesigns its iconic white takeaway cup
Sustainability

Compostable and recyclable: Starbucks redesigns its iconic white takeaway cup

Starbucks has unveiled a new iteration of its iconic white takeaway cup in Europe, featuring a home...
Amazon to expand use of automated packing machines across the UK
Technology

Amazon to expand use of automated packing machines across the UK

Amazon is set to roll out 18 advanced automated packing machines in its UK fulfilment centres...
How to use AI to kickstart and accelerate packaging innovation
Technology

How to use AI to kickstart and accelerate packaging innovation

Berry Global has launched a new on-demand webinar exploring how artificial intelligence (AI) can be...
Sweden’s top music festivals embrace sustainable food and drink packaging
Sustainability

Sweden’s top music festivals embrace sustainable food and drink packaging

Duni Group enters a partnership with Live Nation Sweden, Sweden Rock Festival, and Luger, becoming...
KIND launches first curbside fully recyclable paper wrapper pilot in the U.S.
Sustainability

KIND launches first curbside fully recyclable paper wrapper pilot in the U.S.

KIND® Snacks, the brand known for its delicious and nourishing snacks, introduced its first...