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Steel for Packaging Europe

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Avenue Ariane 5, Building ‘Integrale’ E3, ground floor, BE ‐1200 Brussels, Belgium
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Steel for Packaging Europe (formerly APEAL)

Steel for Packaging Europe, formerly known as APEAL, is the association representing the five major European producers of packaging steel: Acciaierie d’Italia, ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.

Founded in 1986, Steel for Packaging Europe is dedicated to collaborating with all relevant stakeholders to promote steel as a sustainable and resource-efficient packaging solution. The association serves as a dynamic hub, highlighting the circularity, design flexibility, and versatility of steel packaging. It showcases recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into policy and environmental issues.

The platform also emphasizes the collective EU steel industry’s ambitious vision to achieve a carbon-neutral future by 2050.

Latest Steel for Packaging Europe News

Steel for Packaging Europe announced as APEAL rebrands
Business

Steel for Packaging Europe announced as APEAL rebrands

Steel for Packaging Europe has announced its rebranding from APEAL (The Association of European...

Latest Packaging News

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Durable paper-based bags enhances Riverford’s veg box service
Sustainability

Durable paper-based bags enhances Riverford’s veg box service

Organic veg box company Riverford has introduced a new recyclable paper-based packaging format for...
Absolut unveils limited-edition Keith Haring bottle design
Business

Absolut unveils limited-edition Keith Haring bottle design

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop...
Nestlé and IBM leverage AI and deep tech to unlock new packaging innovations
Technology

Nestlé and IBM leverage AI and deep tech to unlock new packaging innovations

Nestlé R&D is partnering with IBM Research to develop new tools that leverage the power of...
Global design and sustainability leaders to headline London Packaging Week 2025
Events

Global design and sustainability leaders to headline London Packaging Week 2025

London Packaging Week returns to the capital on 15 & 16 October 2025 to celebrate its 15th...
Industry coalition urges EU to rethink approach to waste sorting labels
Business

Industry coalition urges EU to rethink approach to waste sorting labels

A group of 70 European associations representing various sectors within the packaging value chain...