Nestlé trials reusable steel containers for Nesquick in Germany

Nestlé trials reusable steel containers for Nesquick in Germany

Sustainability

Nestlé is trialing reusable stainless steel containers from Circolution for its Nesquick cocoa product in Germany.

The containers, known as "Anita in Steel", will be incorporated into Germany's deposit return scheme (DRS). Nestlé will pay a packaging-as-a-service fee to rent the containers from Circolution, which will handle the cleaning, inspection, and transport. The two companies claim that the DRS-compatible stainless steel containers will have a lower environmental impact than disposable glass or plastic packaging.

Circolution's product is said to work seamlessly with supermarket deposit machines. Once returned, containers are automatically cleaned, checked, and prepared for reuse. The packaging is digitally tracked at each station to improve logistical and ecological efficiency.

With around five reuse cycles, the environmental impact of the stainless steel cup is similar to that of non-returnable glass packaging. However, since the cup can be used for 75 cycles, 75 non-returnable glass packages are unnecessary. As a result, "Anita in Steel" can prevent around 36 kilograms of glass and five kilograms of plastic from being used.

Nestlé believes that Anita can help address the plastic waste problem and promote reusable options in the packaging industry.

Nestlé trials reusable steel containers for Nesquick in Germany
© Nestlé Germany

In the second phase of the Nesquick launch, customer acceptance will be evaluated by monitoring reactions in Hessen, Germany. The companies will assess the response to both the product and the scheme.

Circolution intends to introduce more items in supermarkets from the broader coffee and cocoa category in the Rhine-Main region of Germany in the third quarter of 2023.

Latest Packaging News

Ocean bound plastics deemed unsuitable for food contact by UK regulators
Business

Ocean bound plastics deemed unsuitable for food contact by UK regulators

An assessment by the Joint Expert Group on Food Contact Materials (FCMJEG) has evaluated the use of...
German frozen bakery market leader ARYZTA continues to automate with Lantech packaging machines
Supplier News

German frozen bakery market leader ARYZTA continues to automate with Lantech packaging machines

With 26 large bakeries in 27 countries, including 12 in Europe, and around 8,000 employees...
Syntegon: Producing the perfect gummies and jellies
Supplier News

Syntegon: Producing the perfect gummies and jellies

When we say we are gummy experts, we mean it. Backed by over 95 years of jelly expertise, we...
Winemaker upholds wine tradition with Craemer CB3 High pallet box
Supplier News

Winemaker upholds wine tradition with Craemer CB3 High pallet box

With love and passion, a family of winemakers combines tradition and modern craftsmanship at their...
Spectra Packaging: It’s getting warmer – protect your PET bottles
Supplier News

Spectra Packaging: It’s getting warmer – protect your PET bottles

As temperatures climb, protecting PET bottles from heat damage becomes more important than ever. At...